Strategy and Culture futures | semiotics | consumer insight | design research Working with brands and organisations to understand culture, uncover solutions for the future and deliver actionable strategies.

Work

Futures & Innovation
Service & Experience Design
Creative & Communication Strategies
Brand Strategy and Positioning

Design Research & Strategy
Market Fit & Expansion
User Experience Research
Brand Diagnostics

Approach

Using a combination of integrated methodologies best placed to answer a brief and build effective future strategies with impact.

Including:

(Design) Semiotics
Cultural & Category Analysis
Future Forecasting & Trend Reporting
Primary Qualitative Research & Ethnography and Consumer Insight
Data Integration
Creative Workshops
Immersions

For example… 💭💭💭

What does the future of snacking look like and what does this mean for taste, texture, sensory cues, colour, format, and so on? (NPD, food & drink)

How can emergent narratives of gender inform NPD, design and communication strategies? (innovation, design strategy, comms / beauty, banking)

What are emerging notions of health & wellness and how does this impact NPD & packaging design? (innovation, NPD / food and drinks sector).

How is the concept of luxury changing and how does this impact brand positioning and hospitality design? (brand strategy, service & experience design / hospitality, skincare)

How can our core values be consistently and positively communicated throughout our (online) costumer journey? (service & experience design, UX / retail)

How can emergent ideas of ‘Japaneseness’ be expressed through creative development and drive growth in the EU? (creative strategy / alcohol).

How is the meaning of ‘liberty’ and ‘simplicity’ changing in Italy, Germany, China, UK, France when it comes to urban mobility? How does this inform our innovation pipeline? (innovation, creative strategy / urban mobility & automotive)

What are the emerging narratives of ‘community’ and how are these changing in the US, UK & France? How does this impact multi-sensory spatial design? (innovation, design strategy / architecture and interiors)

How can we understand relationships post 2020? (NPD, comms / education)

Get in touch to hear more.

Selected Clients

HBO
Amazon
Asahi
Pepsico
Google
MET Police
Lloyds
IKEA
Marriot
Nestle
War Child

BBC
Suntory
Twitter
YSL
HSBC
Heineken
Deliveroo
Bord Bia
WWF
Asos
Samsung